(From the Daily American Debate available in the Daily American on Tuesdays)
By RICK KAZMER
rickk@dailyamerican.com
There are entire books dedicated to studying first impressions.
Sociologist Erving Goffman spent a lot of time in the 60s investigating how people build their desired persona. It’s not surprising that political rivals spend millions of dollars to publicly destroy those impressions.
Campaign ads like the ones that will run until November primarily use the same theory of persuasion — negative news about the opposition. The tactic sadly produces successful results, at least when it comes to hurting another’s identity.
Most voters will never meet Mark Critz, Tim Burns Tom Corbett, Arlen Specter or any of the candidates on today’s ballot. So the only news they hear about them comes from smear campaigns on TV. And after someone listens to the same lingo a couple hundred times it starts to make sense.
Tim Burns will outsource the region’s labor, Mark Critz will push Nancy Pelosi’s evil agenda and Arlen Specter switched parties only so he could be re-elected, right?
The candidates should spend their millions on letting voters know how they will improve the standard of living. Instead we have ridiculous snapshots and quotes taken out of context. Little truth can be had there.
Voters today are left with little options. No real positive choice. There are the well-connected, the business tycoons, military officers and long-time incumbents — all bringing baggage full of the worst qualities those histories cause, according to TV.
And the people will believe it because it is the only thing they hear. Aside of course, that every candidate is pro job. Thank God.
(Rick Kazmer can be reached at rickk@dailyamerican.com.)